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Market Research — Service Revenue Research

Share what you know — no calculations needed. Your answers directly shape how LookSphere models service revenue and builds tools for facilities like yours.

Quick Definitions

Campaign: One promo push or sequence sent to a defined group of members via any channel.
Add-on Service: Any revenue-generating service beyond the base membership — personal training, group classes, recovery, nutrition coaching, etc.
Outbound Marketing: Proactive promotions or messages designed to generate add-on service demand — not just conversations when members walk up and ask.
Introductory Session: The paid or free first session used to start a new member on an add-on service.
Found First-Session Revenue: In a normal month without a campaign, maybe 3 members sign up for their first session. You run a campaign and 8 members sign up. The 5 extra sign-ups? That's your Found First-Session Revenue — the money your campaign actually created.
Package Revenue: Service package dollars collected from members who bought a package after a campaign-driven introductory session (typically within 30 days).

Section 1 — Facility Snapshot A few basics about your location.

Question 1

Which of the following services does your facility offer? (Select all that apply)

First, tell us about your facility.

Personal Training Group Fitness / Classes Recovery & Wellness (sauna, cryo, massage, etc.) Nutrition Coaching Boutique / Specialty Programming (yoga, Pilates, martial arts, etc.) Childcare / Kids Programs Retail / Pro Shop Memberships only (no add-on services) Other

Question 2

How many members are on this location's roster?

Include all current members regardless of visit frequency — active, on-hold, or recently joined. Exclude lapsed or cancelled memberships.

Under 1,500 1,500–2,999 3,000–4,999 5,000–6,999 7,000+

Question 3

How many staff members deliver your primary add-on service(s)?

Capacity = unfilled session slots available in a typical week.

0% — we're fully booked, no room for more sessions ~25% capacity available ~50% capacity available ~75% or more capacity available

Question 4

What percentage of your members currently purchase at least one add-on service?

Include members who have purchased a service session or package in the last 90 days. Exclude members who have only done a complimentary intro session.

0–5% 6–10% 11–15% 16–25% 26% or more Not sure

Section 2 — Do You Run Outbound Campaigns for Add-on Services? Your answer here determines which questions you'll see next.

Question 5

Does your facility run proactive campaigns to promote your add-on services?

Outbound = proactive messages (email, text, calls, ads) sent to members — not just responding when members ask at the desk.

Yes — we run them consistently Occasionally — ad hoc, no real system No — we don't run outbound campaigns for add-on services

Section 3 — Your Service Pricing Everyone sees this section.

Question 6

What do you typically charge for an introductory session for your primary add-on service?

Free $1–$25 $26–$49 $50–$69 $70–$99 $100+ Not sure

Question 7

What is the average cost of a service package at your facility?

Use your typical or most common figure, after any discounts applied at point of sale.

Under $300 $300–$499 $500–$799 $800–$1,199 $1,200–$1,999 $2,000+ Not sure

Question 8

Optional

What is the most common package size you sell?

4 sessions 8 sessions 12 sessions 16 sessions 24+ sessions Not sure

Section 4 — Outbound Campaigns: Current Activity Only shown if you run outbound campaigns for add-on services.

Question 9

What percentage of your member base do you actively reach out to about add-on services each month?

0–5% 6–10% 11–20% 21–35% 36–50% More than 50% Not sure

Question 10

How often does your facility run promotional campaigns for add-on services?

One campaign = one push or sequence sent to a defined target list.

None currently 1 2 3–4 5 or more Not sure

Question 11

Which channels do you use for outbound promotions of add-on services?

Select all that apply.

Question 12

Do you re-market services to existing service clients?

Always — we exclude current service clients from new-start campaigns Sometimes — depends on whether it's a renewal, upsell, or new-start message Never — we send to everyone Not sure

Section 5 — Campaign Performance & Revenue Only shown if you run outbound campaigns for add-on services.

Question 13

What metrics do you use to measure campaign success for add-on services?

0–1 2–3 4–6 7–10 11 or more I don't know

Question 14

How many introductory service sessions does your facility conduct per month without running campaigns?

0 — none 1–2 3–5 6–10 More than 10 I don't know

Question 15

Does increasing the number of intro sessions a member completes increase their likelihood of purchasing a package?

More intro sessions before the ask are associated with higher close rates Close rates are roughly the same regardless of how many sessions are completed Fewer sessions before the ask are associated with higher close rates We don't track this

Question 16

If yes — what's your best guess for the package close rate at each point?

<10%

10–20%

21–35%

36–50%

50%+

Not sure

After 1st session

After 2nd session

After 3rd session

After 1st session

<10%

10–20%

21–35%

36–50%

50%+

Not sure

After 2nd session

<10%

10–20%

21–35%

36–50%

50%+

Not sure

After 3rd session

<10%

10–20%

21–35%

36–50%

50%+

Not sure

Section 7 — What Should We Build Next? Everyone sees this section.

Question 19

Which ONE of the following revenue areas represents the biggest opportunity to increase revenue at your location?

Filling paid classes / small group training Recovery services (massage, stretch, sauna, cryotherapy, red light) Nutrition coaching Retail (supplements, merch, products) Membership upgrades (premium tier, add-ons) Pilates / yoga studio / boutique add-on Kids / childcare programs Something else

Section 8 — Optional Feedback Everyone sees this section.

Question 20

Optional

What's the single biggest challenge your facility faces when it comes to growing revenue from add-on services?

Thank you.

Your answers are in. We'll use them to build smarter campaign tools and a fairer pricing model for facilities like yours. We genuinely appreciate the time.

— The LookSphere Team